Seymour Sleep AI Usage Policy

At Seymour Sleep, we are committed to transparency, trust, and responsible innovation.
This AI Usage Policy explains how we use artificial intelligence (AI) tools in the course of delivering our services, and how that may impact our clients, potential clients, website visitors, and social media followers.

1. How We Use AI
This policy sets out how we use artificial intelligence (AI) tools responsibly and legally within Seymour Sleep, and how we use them to enhance client experience, protect copyright, and maintain accurate records.
We may use AI-based tools to support or enhance aspects of our business, including but not limited to:
Consultation note-taking and summaries (using Fathom to securely record and transcribe consultations)
Content creation and idea generation (e.g. for blogs, emails, social media captions, and educational materials)
Market research and productivity tasks (e.g. scheduling support, admin efficiency, or text summaries)
All AI-generated content is reviewed and edited by a human before being shared with clients or published publicly, unless clearly stated otherwise.

2. AI and Personal Data
We will never knowingly input sensitive or personally identifiable client data into public AI platforms.
All personal data processed using AI is handled in compliance with UK GDPR. In particular, we:
Limit the data shared with external processors
Ensure AI tools used are subject to appropriate data protection agreements
Do not use AI to make fully automated decisions that have legal or significant outcomes without human review
For our full data privacy policy, click here: https://seymoursleep.co.uk/privacy-policy/.
If you have questions about how your data is used, you may contact us at ffion@seymoursleep.co.uk.

3. Transparency and Responsibility
AI helps us improve the speed, quality, and accuracy of our work; however, we remain fully responsible for the accuracy, legality, and appropriateness of everything created using AI tools.
If AI has been used to generate or support any part of a deliverable, we will disclose this when appropriate, ensuring full transparency with our clients.

4. Limitations of AI Use
AI-generated content may occasionally contain factual inaccuracies, outdated information, or lack context. While we strive for high-quality, human-reviewed outputs, we recommend that clients use their own judgment and verify any important information provided.

5. Your Rights and Choices
If you prefer that we do not use AI tools in relation to your project or data, please let us know when you engage our services. We will make reasonable efforts to accommodate such requests.
If it is not possible to remove AI entirely from a service (for example, for recording purposes via Fathom), we will let you know before proceeding.

6. Policy Updates
This policy may be updated from time to time to reflect changes in technology, regulation, or our business practices.
The latest version will always be available on our website.
Effective Date: 17 October 2025
Last Updated: 17 October 2025